> ## Documentation Index
> Fetch the complete documentation index at: https://mintlify.com/mixpanel/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Welcome to Mixpanel

> Understand your customers and answer questions about your product

<img className="block" src="https://github.com/mixpanel/docs/assets/71290498/1f5dfccf-8ba8-481a-8faa-c6c297d7d4c6" alt="Mixpanel Logo" width="150" />

# Welcome to Mixpanel

Mixpanel helps you better understand your customers and answer questions about your product. It enables you to track how users engage with your product and analyze this data with interactive reports that let you query and visualize the results with just a few clicks.

## Get Started

<CardGroup cols={2}>
  <Card title="What is Mixpanel?" icon="lightbulb" href="/what-is-mixpanel">
    Learn about Events, Users, and Properties - the three key concepts that power Mixpanel
  </Card>

  <Card title="What to Track" icon="list-check" href="/what-to-track">
    Plan your first events and learn best practices for tracking user behavior
  </Card>

  <Card title="Quickstart Guide" icon="rocket" href="/quickstart/install-mixpanel">
    Install Mixpanel and start tracking events in minutes
  </Card>

  <Card title="Tracking Methods" icon="code" href="/tracking-methods/choosing-the-right-method">
    Choose the right tracking method for your application
  </Card>
</CardGroup>

## Core Concepts

Mixpanel is built on three fundamental concepts:

<CardGroup cols={3}>
  <Card title="Events" icon="bolt">
    Actions that happen in your product, like purchases or sign-ups
  </Card>

  <Card title="Users" icon="users">
    The people who use your product, tracked by unique identifiers
  </Card>

  <Card title="Properties" icon="tags">
    Attributes that describe your events and users
  </Card>
</CardGroup>

<Tip>
  New to analytics? Start with [What is Mixpanel?](/what-is-mixpanel) to understand the core concepts, then move on to [What to Track](/what-to-track) to plan your implementation.
</Tip>

## Why Mixpanel?

Mixpanel provides powerful product analytics that help you:

* **Track user behavior** - Understand how users interact with your product
* **Analyze trends** - Identify patterns and insights in your data
* **Create cohorts** - Group users based on their behaviors and properties
* **Measure retention** - See how many users come back and engage with your product
* **Optimize conversion** - Understand your funnel and improve key metrics

## Next Steps

<Steps>
  <Step title="Understand the Basics">
    Read [What is Mixpanel?](/what-is-mixpanel) to learn about Events, Users, and Properties
  </Step>

  <Step title="Plan Your Tracking">
    Use [What to Track](/what-to-track) to decide which events matter most
  </Step>

  <Step title="Install Mixpanel">
    Follow the [Quickstart Guide](/quickstart/install-mixpanel) to get up and running
  </Step>

  <Step title="Start Analyzing">
    Begin exploring your data with Mixpanel's interactive reports
  </Step>
</Steps>