> ## Documentation Index
> Fetch the complete documentation index at: https://mintlify.com/mixpanel/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Reports & Analysis Overview

> Understand your product and user behavior with powerful analytics reports

# Reports & Analysis

Mixpanel's reporting suite provides comprehensive tools to analyze user behavior, measure conversions, and understand engagement patterns. Each report type is designed to answer specific questions about your product and users.

## Available Report Types

<CardGroup cols={2}>
  <Card title="Insights" icon="chart-line" href="/reports/insights">
    Visualize trends and compositions within your data. Analyze events, cohorts, and user profiles with flexible chart types.
  </Card>

  <Card title="Funnels" icon="filter" href="/reports/funnels">
    Measure conversion rates through a series of events. Identify drop-off points and optimize user journeys.
  </Card>

  <Card title="Flows" icon="route" href="/reports/flows">
    Discover the most frequent paths users take to or from any event. Understand user navigation patterns.
  </Card>

  <Card title="Retention" icon="rotate" href="/reports/retention">
    Measure user engagement over time. Track how many users return to find value in your product.
  </Card>

  <Card title="Cohorts" icon="users" href="/reports/cohorts">
    Group users by demographics and behavior. Create segments for targeted analysis and campaigns.
  </Card>

  <Card title="Boards" icon="dashboard" href="/reports/boards">
    Collect reports into a single view. Monitor KPIs and share insights across your organization.
  </Card>
</CardGroup>

## Common Use Cases

### Product Analytics

* Track weekly active users (WAU) and growth trends
* Analyze feature adoption and usage patterns
* Understand user engagement frequency
* Measure product stickiness (DAU/MAU ratio)

### Conversion Optimization

* Identify funnel drop-off points
* Compare conversion rates across segments
* Analyze time to conversion
* Test and measure A/B experiments

### User Retention

* Measure day 1, day 7, and day 30 retention
* Track cohort performance over time
* Identify power user behaviors
* Analyze churn patterns

### Path Analysis

* Discover common user journeys
* Understand navigation patterns
* Identify successful onboarding flows
* Find friction points in user experience

## Building Reports

All Mixpanel reports follow a consistent structure:

1. **Select Events or Behaviors** - Choose what actions you want to analyze
2. **Choose Measurements** - Decide how to calculate results (unique users, totals, aggregations)
3. **Add Filters** - Narrow down to specific user segments or properties
4. **Apply Breakdowns** - Segment your data by properties or cohorts
5. **Select Visualization** - Choose the best chart type for your analysis

<Note>
  Reports can be saved, shared, and added to Boards for easy access and monitoring.
</Note>

## Key Concepts

### Events

User actions tracked in your product, such as "Sign Up", "Purchase", or "Video Watched".

### Properties

Attributes associated with events (event properties) or users (user properties) that provide additional context.

### Metrics

Combinations of events or behaviors with measurements that form the building blocks of analysis.

### Behaviors

Patterns of events, such as funnel sequences or retention patterns, that can be saved and reused.

## Getting Started

<Steps>
  <Step title="Choose a Report Type">
    Start with the report that matches your question:

    * Trends over time → Insights
    * Conversion rates → Funnels
    * User paths → Flows
    * Engagement over time → Retention
  </Step>

  <Step title="Build Your Query">
    Select events, add filters, and apply breakdowns to focus your analysis.
  </Step>

  <Step title="Visualize Results">
    Choose the chart type that best communicates your findings.
  </Step>

  <Step title="Save and Share">
    Save reports for future reference and add them to Boards for team visibility.
  </Step>
</Steps>

## Next Steps

Explore each report type to learn how to answer specific questions:

* **[Insights](/reports/insights)** - For trend analysis and data exploration
* **[Funnels](/reports/funnels)** - For conversion measurement
* **[Flows](/reports/flows)** - For path discovery
* **[Retention](/reports/retention)** - For engagement tracking
* **[Cohorts](/reports/cohorts)** - For user segmentation
* **[Boards](/reports/boards)** - For dashboard creation