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Overview

Installing Mixpanel is easy. This guide will show you how to do it with our SDKs. Already collect product data? Connect your Data Warehouse or via 3rd Party Integrations.

Choose Your Platform

Not sure how to choose? Read our guide.

Install the SDK

Configure the SDK

Replace YOUR_TOKEN with your project token. You can find your token here.You can learn more about configuring Session Replay and Heatmaps here.

Next Steps

With Mixpanel installed, you’re now ready to identify the users who use your product.

Identify Your Users

Learn how to identify users and set user properties

FAQ

Yes, if you pass track_pageview: true in the mixpanel.init() call, Mixpanel will automatically track a “Page View” event every time a new page is loaded. Learn more here.
No, our Mixpanel JavaScript SDK does not set or use any third-party cookies. If you wish to disable cookies entirely, you can set the disable_persistence option to true when initializing your Mixpanel JS instance. Note that disabling persistence will disable the use of super properties and anonymous -> identified user tracking.
If a user opts out of tracking, you can call the .optOutTracking() method on any of our client-side SDKs; this prevents any subsequent data being tracked from that user’s device. Learn more here.For iOS specifically: Mixpanel does not use IDFA, so it does not require user permission through the AppTrackingTransparency(ATT) framework. For more details, refer to our Apple App Developer Privacy Guidance.